Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services. To date, our services have helped our clients generate more than $6 billion in revenue and over 7.8 million leads for our clients. They’ll be engaged with your business and learn more about you. It’s a great opportunity to capture leads you may not reach otherwise.
The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure.
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The rest of the concepts listed here can work on any page containing text. Backlinks from trusted websites signal authority and improve rankings. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site.
Social links
You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page. Uncover your ratio of good vs bad links so you can perform better on Google.
- Typically, off-page SEO involves interacting with other websites and online platforms.
- At that time, provide any feedback, and we will make revisions.
- Some platforms like Shopify claim to do this automatically, but the results aren’t always great.
Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing. In addition to your URL, title, and headers, you’ll want SEO Anomaly to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally.